Features
| Publishing with Altobo
| Traditional Publishers
| Self/ Vanity Publishers
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| Royalties & Advances | 15% to 25 % royalty on the net sales. Payment is made on a monthly basis. No advance payment. | Average 4 to 15 % royalty usually on the net sales, paid yearly or twice an year. Advance payment on average $1,300. | 20% to 100% margin, depending on the type of type of service used (self publishing company or publishing yourself). Includes a typical costing of $10,000 - to $20,000 depending on the target market. No advance payed. |
| Time to hit the book store | Usually with 2 - 3 months or sooner if possible.
| Books may take on average 20 to 25 months to reach the market.
| Depending on the type of service used, the books are delivered to the author in about 3 - 5 months.
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Design, Proofreading , Editing & Printing
| Authors are requested to give a fully edited, proofread manuscript. We do a second level proof reading, editorial analysis, custom design the interior/ covers and print the books at no cost to the authors.
| Publishers control the designing of covers and internal pages, editing, printing, quality check and all the cost are covered.
| All the responsibility held with the author including all the cost of designing and printing the books. The service company's usually provide ready made generic design templates or offer services to buy.
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Distribution
| Worldwide book distribution both online and offline including , but not limited to Ingram services, Amazon,B & N etc. | Distribution services, both online and offline by Ingram and other distribution systems.
| No or limited book store distribution by default. Author has to hire a distribution services to achieve the benefits.
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Rights
| Author keeps the intellectual rights of the material.
| Publisher keeps the rights.
| Author keeps the rights.
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Decision Making
| Author considered as a partner, so decisions are made in consultation with the author.
| No control over publisher decisions.
| Author has to make all the decision himself.
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Book Discounts
| Books are provided to the author at the print cost plus a small percentage with quantity discounts.
| On average at 50 % of the retail price
| Varies according to the quantity and volume of purchase.
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Author Purchase Requirements
| Author is requested to commit to purchasing twenty hundred copies of the book at the cost during the life time of agreement. Authors are permitted to sell or give away the copies purchased.
| Most of the publishing houses require the author to purchase the book upon it's release usually at the wholesale price.
| Author is expected to purchase all the copies he requested for.
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Marketing Support
| Complete support offered for all authors.
| Support is usually offered only if the author is well established and have a very good reputation.
| Not offered
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Publishing Model
| Complete help is offered for authors to grow their own business—whether an author is a self-help guru or a consultant—through promoting their books; The reason why our publishing model is for entrepreneurs.
| Usually not offered
| No offered
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Technical Support to Set Up Online Presence & Portfolio
| We actively work with the authors to setup own website, blog and online portfolio to aid in the marketing of the book. This also helps to interact with the readers quickly and efficiently. | Not Offered
| Not Offered
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